Your Path to 10 Clients
One goal: Get 10 paying clients in 60 days using zero-budget social media and outreach strategies.
Days 1–10: Foundation
Optimize Instagram profile: add logo, bio, app link, contact info
Optimize TikTok profile: add logo, bio, app link, contact info
Optimize Facebook Business page: complete all info & link to app
Post your origin story on all platforms — who you are & why you started
Film a 60-second intro video about Melrose Heights & post as a Reel/TikTok
Add your published app URL to every social media bio
Research & follow 50 local LA small business accounts on Instagram
Post about your Roku TV channel — explain what it means for clients
Create a Google Business Profile (free) so locals can find you
Post a 'What we offer' graphic showcasing all 6 services
Days 11–20: Content Blitz
Post a behind-the-scenes video: show your workspace or design process
Create & post a Reel showing a client project transformation
Post '3 reasons why Melrose Ave businesses need social media management'
TikTok: 'A day in the life' of running Melrose Heights
Post a tip: '5 free things every small business should do online'
Share your Roku TV reach stats — make it visual and shareable
Post a video showing how you create content for a client
Use hashtags: #MelroseAve #LAbusiness #LAMarketing #SmallBusinessLA
Post a 'myth vs reality' carousel about small business marketing
Go Live on Instagram for 15 mins — answer marketing questions
Days 21–30: Direct Outreach
Walk Melrose Ave: hand out 50 flyers with your app QR code
DM 10 local businesses on Instagram — offer a free consultation
Join 3 LA Small Business Facebook groups and introduce yourself
DM 10 more local businesses — follow up from Day 22
Post value in Facebook groups: share your 60-day marketing tips
Email or call any past contacts — tell them about your services
DM 10 businesses that use bad-looking social media — offer help
Attend a local LA networking event or business meetup
Follow up with everyone you DM'd this week
Post: 'We have 3 spots open this month — DM us to book a free consult'
Days 31–40: Social Proof
Ask 3 current/past clients for a testimonial quote or video
Post first client testimonial with a professional graphic
Create a 'before & after' post for a client's social media page
Post a case study: 'Here is what we did for [Business Type]'
Share any results: follower growth, engagement, views — real numbers
Post a second testimonial video or quote
Create a highlight reel of your best client work
Post '500+ businesses trust Melrose Heights — here is why'
Ask happy clients to leave a Google review on your Business Profile
Share a client win story as a TikTok or Reel
Days 41–50: Amplify
Launch a giveaway: 'Win 1 month of free social media management — share to enter'
Partner with a local restaurant or salon for a cross-promo post
Promote your Roku TV channel as a unique advantage no competitor has
Ask followers to tag a local business that needs your help
Post a viral-style video: 'What $300/month in marketing gets you'
Announce the giveaway winner & post their reaction
Go Live with a local business partner — do a Q&A together
Post: 'Here is what Roku TV advertising looks like for a small business'
Create a 'client spotlight' series and post the first one
Reach out to a local news blog or influencer about featuring Melrose Heights
Days 51–60: Convert
Follow up with every lead from the past 30 days via DM or phone
Offer a limited-time deal: first 5 new clients get 20% off first month
Post urgency content: 'Only 3 spots left for March — book your free consult'
Send a personal video DM to your top 10 warm leads
Post your results from the past 60 days — be transparent and inspiring
Create a comparison post: 'Big agency vs Melrose Heights — cost & results'
Ask every new client for a referral — offer a discount for each referral
Post: 'We hit our 60-day goal — here is what we accomplished'
Plan your next 30-day content calendar
🎉 Celebrate! Count your new clients & set your next big goal